Bons blogs sobre branding

A Fast Company desse mês de agosto está fervendo. Preciosidades: esses blogs que falam sobre branding, entre outras coisas:

BrandShift
WHO WRITES IT: Four branding gurus: Andy Lark, Johnnie Moore, Jennifer Rice, and John Winsor
WHY YOU SHOULD READ IT: While their individual blogs often wander off-topic, BrandShift's authors stick to their knitting at this site. There's a healthy debate on defining the concept of branding and an account of the dead-on brand experience of calling the receptionist ("You've got it, bro") at Patagonia's headquarters.

BrandNoise
WHO WRITES IT: Brand planners and researchers at scenarioDNA in New York
WHY YOU SHOULD READ IT: Mostly a roundup of stories on hip brands, scenario's blog collects insightful news without pitching its services. It offers surprising takes on current buzz concepts -- such as applying the notion of "brand hijacking" to the downtown New York music club CBGB, once country, now punk.

Naming and Branding Meta Blog, an aggregation of the three blogs Snark Hunting, Whisper, and Wordlab
WHO WRITES IT: The folks behind Igor, a San Francisco branding consultancy
WHY YOU SHOULD READ IT: Whisper offers good musings on strategy, but the best stuff comes from Snark Hunting. Its authors riff on Gap Inc.'s new Forth & Towne store concept for middle-aged women, noting that it uses an ampersand rather than risk the acronym FAT.